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KATHRYN MARTINI

Career Journey

LEAD BUSINESS DEVELOPMENT WRITER AND EDITOR

October 2022-Present

  • Leads all business development content and management for RFP responses. 

  • Proposal Development for rebids and new business development.

  • Curates and manages evergreen proposal content.

  • Creates bespoke proposal content specific to the opportunity.

  • Interviews stakeholders in different lines of business to capture differentiators.

  • Project management for each new opportunity from RFP to submittal.

B2B SAAS:
SENIOR CONTENT MARKETING WRITER

July 2021-July 2022

  • Delivers strategic content from concept to publication, including eBooks, blogs, customer stories, interactive content, infographics, and more.

  • Works with marketing leaders to understand, refine, and adapt brand voice and tone.

  • Collaborates with cross-functional, pod-based marketing teams through agile marketing methodology, including product marketing, product management, customer marketing, culture & talent, analyst relations, and partner marketing.

  • Builds thought leadership credibility across diverse topics.

CREATIVE AGENCY: PRODUCTION EDITOR

April 2020-April 2021

  • Led a team of writers, editors, and designers to achieve demanding targets under tight deadlines.

  • Built productive relationships with clients, writers, editors, and designers to successfully produce captivating and successful client content for Fortune 1000 companies.

  • Assigned, prepared, and managed projects, led interviews, and reviewed completed stories to guide the execution of concepts, voice, tone, style, and SEO.

  • Prepared, revised, and edited more than 20 marketing and deep technology pieces per week to improve readability and impact.

LEADERSHIP EVENTS: CONTENT MANAGER

January 2015-March 2020

  • Consulted directly with Fortune 1000 C-level executives to create data-driven, interactive, and thought-provoking content for IT, HR, sales, and marketing communities.

  • Translated technical jargon and best practices into provocative, high-level marketing copy.

  • Managed content distribution to online channels and social media platforms.

  • Cultivated relationships with executive practitioners, high-profile speakers, authors, and thought leaders.

  • Designed content and trained internal stakeholders for sales and marketing verticals.

  • Led cross-collaboration between lines of business, specifically through sales enablement.

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